Pricing surprises

Sometimes I'm amazed at the prices for items in grocery stores. Well, maybe I should say a lot of the time...

I regularly shop at both a 'standard' grocery store and at Whole Foods. Produce tends to be better at Whole Foods, although it can be more expensive. But the two items with prices that really surprise me are actually cheaper at Whole Foods. Kashi Go Lean cereal is $2.50 at Whole Foods and between $3.50 and $3.69 at regular stores. And Luna Bars - my current favorite energy bar - are 99 cents each at Whole Foods, $1.39 each at grocery stores, and $1.25 each if you buy direct from Luna. Very interesting.

It really makes me wonder who sets the prices!